New Classic by Essem. Design Kauppi & Kauppi 2025.
Essem Design invited Kauppi & Kauppi to expand the company’s design legacy with a collection of new contemporary designs inspired by the iconic CLASSIC hat rack created by Gunnar Bolin in the late 1950s. The New Classic Collection designed by Kauppi & Kauppi for Essem was presented and launched at Stockholm Furniture Fair 2025.
“Designing new pieces inspired by the CLASSIC family for Essem felt like a good and fun challenge. The hat rack is such an iconic and recognizable item with its simple, straightforward form, made from bent metal tubes and a flat net. Our design take has been to contribute and expand the range with entirely new and independent designs, utilizing some of the materials and dimensions - but also add something new, pointing in a new direction” says Kauppi & Kauppi.
The New Classic Collection 2025 by Kauppi & Kauppi for Essem Design includes several categories such as a slender freestanding coat stand with an airy bow-like top, an efficient hook loop nodding to the 50s hat rack by its shape, a slim minimalist knob strip, and a hallway mirror with extra knobs for a key chain or other essentials. And of course, the knob wall mounted, available in two sizes. All five new designs are produced locally in south Sweden and available in several colors, lengths and versions.
New Classic Coat Stand & Classic Mirror by Essem, design Kauppi & Kauppi 2025