Essential reading - The Trendforecaster´s Handbook
The Trend Forecaster’s Handbook second edition, by Martin Raymond co-founder of The Future Laboratory, just arrived to our studio. The book is newly published by Lawrence King Publishing.
It’s a great honor having our Kebne Outdoor Gym, designed for Nola Industrier, included and referenced in the book - many thanks Martin!
”Written for the professional forecaster, researcher, innovator and foresight strategist, this expanded and updated version of The Trend Forecaster’s Handbook explains, explores and fully examines the growing battery of technologies, techniques and executional approaches used to identify trends, capture insights, develop forecasts, inform innovation, and define and develop new product streams.”
- The Future Laboratory.